Political Iconography and Emotions in Electoral Campaigns: A Communicative Approach

The authors of this work believe that the fact political iconography can influence reality and intervene in actual events -sometimes by using reinvented motifs visual narratives from previous iconographic sources, after Warburg’s Pathosformel fashion–, is utmost importance campaigns. In modern electoral campaigns, use themes represent different emotions constitutes a clear link with pathos current communication. From perspective communication, analyses doing so, we trace between concept formula developed Electoral communication uses images linked to such as enthusiasm, hope, fear identity, which paper are studied database posters spots recent Spanish study also makes reference aimed at activating these voters comparative campaigns propaganda.